(CNN Business)President Donald Trump’s tweeting privileges have now been restored following Twitter’s temporary lock on his account this week for inciting what became a violent insurrection at the US Capitol. In his first tweet since being let out of the penalty box, Trump shared a video conceding that he will be a one-term president.
But for Twitter, the challenge of what to do about Trump’s account may only be getting more difficult, not less. As Trump reemerges, the company now faces a test of its commitment that any further violations of its policies by the President will result in a permanent ban. Even one more transgression could land Trump in Twitter jail — forever. It’s a game of chicken that Trump, whose entire presidency has been devoted to breaking rules and testing boundaries, is sure to play. For the last four years, Twitter has been central to Trump’s presidency, a fact that has also benefited the company in the form of countless hours of user engagement. Twitter took a light-touch approach to moderating his account, often arguing that as a public official, Trump must be given wide latitude to speak.
Facebook bans Trump from posting for remainder of his term in officeBut as Trump nears the end of his term — and as public pressure has grown against the platform — the balance may be shifting. Last spring, the company began applying warning labels to Trump’s tweets in an attempt to correct his misleading claims ahead of the election; it arguably had the opposite effect, prompting Trump to retaliate with an executive order and ever more baseless claims of election fraud. Read MoreWith those claims having reached their zenith by spurring a full-blown riot, Wednesday saw the most aggressive moves yet by Twitter and other companies to rein Trump in. For the first time in four years, it seems, Trump will need to appease Twitter more than Twitter needs to appease him. Still, although Twitter was the first major social media platform to penalize Trump for his actions this week, its punishment was hardly the most severe. It merely required that Trump remove three incendiary tweets, followed by a 12-hour inability to tweet. Even as Trump spent much of Thursday in Twitter timeout, a number of platforms went further. Snapchat and Twitch blocked Trump completely; Shopify shut down online stores tied to Trump. Mark Zuckerberg announced that Trump would be banned from posting on Facebook and Instagram for at least two weeks, if not “indefinitely.” Those decisions mean that these platforms — perhaps conveniently — will no longer have to moderate Trump’s content for as long as he remains president. Twitter enjoys no such luxury.
Trump on thin ice
On Wednesday, when it first imposed its temporary lockdown on Trump’s account, Twitter explained that the violence in Washington had forced the company’s hand. Trump could regain access to tweeting if he complied with the requirement, as he has done. But, Twitter warned, “future violations of the Twitter Rules, including our Civic Integrity or Violent Threats policies, will result in permanent suspension of the @realDonaldTrump account.”
It took an assault on Congress for Facebook and Twitter to draw a line on TrumpIt’s unclear how many violations Twitter may have meant. Asked for comment on Friday, the company merely reiterated what it said in its tweet. The wording of the statement, however, leaves it abundantly clear: Trump is on thin ice. Twitter did not say that future violations might lead to a ban, or could lead to a ban. It said that future violations “will result” in Trump being booted off the platform. The only question now is how Twitter will enforce its own commitment, which is almost certain to be tested. Now that the company is on record with a promise, onlookers will expect the company to stand by it, particularly as many of Twitter’s peers have done more.
A showdown years in the making
In the past, Twitter and other top social media platforms have consistently found ways to avoid having to sanction Trump too harshly. From establishing policy exceptions for world leaders to devising ineffectual, milquetoast warning labels, tech platforms have largely allowed Trump to promote lies, conspiracy theories and hate directly to millions of followers. Adam Sharp, Twitter’s former head of news, government and elections, told CNN Business this week that the company initially believed it could design policies that applied to all elected officials and that Trump’s conduct, as egregious as it sometimes was, would ultimately remain within that box.
Facebook and Twitter temporarily lock Trump's account after riot on Capitol Hill”A lot of the decision-making always goes back to the very engineering-like culture where everything ties back to this notion of scalability,” Sharp said. “There are no one-offs. Everything is scalable. You’re not trying to make a policy about one president, you’re trying to make a policy about all presidents.” Trump has repeatedly pushed the limits of those policies, culminating in a video addressed to his supporters Wednesday in which he nominally told rioters to “go home,” but which also made clear he was not entirely upset by their misconduct. Although Trump’s next video the following evening condemned the mob, CNN has reported that Trump’s advisers had to pressure him into reciting the script, which was written for him by staff. All of Trump’s instincts — and by now it’s clear he allows his instincts to govern him, rather than the other way around — will inevitably push him toward a showdown with Twitter. The stakes are enormous: In an instant, Trump could lose access to more than 88 million Twitter followers and his preferred tool for bypassing the traditional media. Twitter, meanwhile, is having its credibility tested like never before, as newly empowered congressional Democrats blast social media’s role in enabling Trump and warn of new legislation to regulate the tech industry. “Their 11th-hour conversion now to suddenly take down Trump’s Facebook or Twitter is way too little, too late,” Sen. Mark Warner, the top Democrat on the Senate Intelligence Committee, said Thursday. “I’m pretty damn angry.” Who will blink first? Who will call whose bluff? The outcome could have lasting repercussions for Trump, Twitter and the social media industry writ large.
Source: edition.cnn.com